Newtown Square, PA -- (ReleaseWire) -- 04/06/2018 -- Generally, four key elements are necessary for an agent or broker to start and grow a successful insurance agency. Smart marketing, sincere relationship building, extensive knowledge and passion about insurance, and customer service.
"The first hint or tip is common sense, but sometimes that needs to be spelled out anyway," says Clelland Green, RHU, CEO benepath.net. "First of all, you need to be an expert in your field before you can even begin to position yourself."
Being an expert in the insurance industry does not mean just having an in depth knowledge of the product. An agent will also have to have passion. Selling insurance is often less about the policy and more about the experience for the customer. Therefore, having a developed understanding of customers' behavior, their wants, desires, needs and motivation for obtaining insurance will be helpful in building and establishing a customer base.
Customer service and outreach is vital. For most, cold calling is the preferred path of getting leads. "If cold calling is an anathema, then purchase exclusive only to you leads generated by a reputable lead generation company, such as benepath.net," says Green. "Exclusive leads are solely exclusive to the purchasing agent — period. That means he or she is calling a lead that wants insurance or insurance information." Regardless of the way an agent gathers leads, it is important to maintain outstanding customer service. Sincere relationship building with potential customers will develop into a trusting customer base.
Smart marketing is very important for any insurance agency. While the internet can help grow an insurance business remember that it is not enough to just have a website. Content and how it is organized on your agency's website is important. "Never forget that you need to work on your writing skills to draw people's attention," said Green, "and if you don't know how to write, hire it out. It's too important to not get it right." Remember to maintain and update the site and conduct tests to examine how users interact with it. User interaction can explain why you are not getting as many leads as you want.
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